Effectiveness 
and 
Efficiency
(Article)
What can be done???
 A family printing business was transformed from a local shop to nationwide sales due to a smart marketing decision to move to the internet in 2000.
Sales volume (revenues) grew 10 times larger in seven years, but profits grew only slightly better than before. 
The crucial difficulties were not financial: the family was not prepared for the day-to-day stress of the
company growth. 

Here are some processes that were applied in order to boost both Efficiency (profits) and Effectiveness (quality of work-family life and business stability): 
                              Time management 

    Stress Management / burnout Prevention / Personality Growth  

                             Project management

                                Entrepreneurship

                                          MBO

If you do things right - you are efficient
If you do the right things - you are effective

If you are not efficient - you lose money
If you are not effective - you lose livelihood
Serving nationwide 
and international clients
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